The internationally renowned author Dan Ariely is known for his incisive investigations into the messy business of decision-making. Now his unique perspective - informed by behavioral economics, neuroscience, and psychology - comes alive in the graphic form. The illustrator Matt R. Trower's expressive artwork captures the lessons of Ariely's groundbreaking research as they explore the essential question: How can we make better decisions? The bestselling author's cartoon guide to better decision-making.

Hersteller:
Macmillan USA
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Importeur:
Petersen Buchimport GmbH
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