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Smart Calling

Eliminate the Fear, Failure, and Rejection From Cold Calling

Erschienen am 16.04.2010, 1. Auflage 2010
19,90 €
(inkl. MwSt.)

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Bibliografische Daten
ISBN/EAN: 9780470567029
Sprache: Englisch
Umfang: 224 S.
Einband: gebundenes Buch

Beschreibung

InhaltsangabeIntroduction. Section One The Smart Calling Concept. Chapter 1 Cold Calling Is Dumb, But Prospecting Is Necessary: Smart Calling Is the Answer. Section Two Pre-Call Planning. Chapter 2 Creating Your Possible Value Proposition. Chapter 3 Intelligence Gathering: Making Your Calls Smart. Chapter 4 Using Social Engineering to Gather Intelligence. Chapter 5 Setting Smart Call Objectives, and Never Being Rejected Again. Chapter 6 More Smart Ideas for Prior to Your Call. Section Three Creating and Placing the Smart Call. Chapter 7 How to Be Smart with Voice Mail. Chapter 8 Working with Screeners, Gatekeepers, and Assistants? Chapter 9 Opening Statements: What to Avoid to Minimize Resistance. Chapter 10 Creating Interest with Smart Call Opening Statements. Chapter 11 Handling Early Resistance on Your Smart Calls. Chapter 12 Using Smart Questions. Chapter 13 The More Important Side of the Question: Listening. Chapter 14 Recommending the Next Step. Chapter 15 Getting Commitment for the Next Action. Chapter 16 Wrapping Up Calls, and Setting up the Next Action. Section Four Putting It All Together. Chapter 17 How to Sound Smart: Effective Telephone Communication. Chapter 18 Getting and Staying Motivated. Chapter 19 More Smart Calling Success Tips. Chapter 20 Smart Calling Makeover Case Studies. Index. About Art Sobcsak.

Produktsicherheitsverordnung

Hersteller:
Wiley-VCH GmbH
[email protected]
Boschstr. 12
DE 69469 Weinheim

Inhalt

Introduction. Section One The Smart Calling Concept. Chapter 1 "Cold" Calling is Dumb, But Prospecting is Necessary. Smart Calling is the Answer. Section Two Pre-Call Planning. Chapter 2 Creating Your "Possible Value Proposition". Chapter 3 Intelligence gathering: Making Your Calls Smart. Chapter 4 Using "Social Engineering" to Gather Intelligence. Chapter 5 Setting Smart Call Objectives, and Never Being Rejected Again. Chapter 6 More Smart Ideas for Prior to Your Call. Section Three Creating and Placing the Smart Call. Chapter 7 How to Be Smart With Voice Mail. Chapter 8 Working WITH Screeners, Gatekeepers, and Assistants. Chapter 9 Opening Statements: What to Avoid to Minimize Resistance. Chapter 10 Creating Interest With Smart Call Opening Statements. Chapter 11 Handling Early Resistance on Your Smart Calls. Chapter 12 Using Smart Questions. Chapter 13 The More Important Side of the Question: Listening. Chapter 14 Recommending the Next Step. Chapter 15 Getting Commitment for the Next Action. Chapter 16 Wrapping Up and Setting up the Next Action. Section Four Putting it All Together. Chapter 17 How to Sound Smart: Effective Telephone Communication. Chapter 18 Getting and Staying Motivated. Chapter 19 More Smart Calling Success Tips. Chapter 20 Smart Calling Makeover Case Studies.