This 2nd Edition recasts much of the information from Public Relations Kit For Dummies and updates it to use as part of this all-in-one guide to PR. The book features more than 25 percent new material and includes extensive new information on Web-based PR, including the use of text messaging, podcasts, and blogs.

Hersteller:
Wiley-VCH GmbH
[email protected]
Boschstr. 12
DE 69469 Weinheim

Leseprobe