InhaltsangabeIntroduction 1 Part I: Getting Started with Predictive Analytics 5 Chapter 1: Entering the Arena 7 Chapter 2: Predictive Analytics in the Wild 19 Chapter 3: Exploring Your Data Types and Associated Techniques 43 Chapter 4: Complexities of Data 57 Part II: Incorporating Algorithms in Your Models 73 Chapter 5: Applying Models 75 Chapter 6: Identif ying Similarities in Data 89 Chapter 7: Predicting the Future Using Data Classification 115 Part III: Developing a Roadmap 145 Chapter 8: Convincing Your Management to Adopt Predictive Analytics 147 Chapter 9: Preparing Data 167 Chapter 10: Building a Predictive Model 177 Chapter 11: Visualization of Analytical Results 189 Part IV: Programming Predictive Analytics 205 Chapter 12: Creating Basic Prediction Examples 207 Chapter 13: Creating Basic Examples of Unsupervised Predictions 233 Chapter 14: Predictive Modeling with R 249 Chapter 15: Avoiding Analysis Traps 275 Chapter 16: Targeting Big Data 295 Part V: The Part of Tens 307 Chapter 17: Ten Reasons to Implement Predictive Analy tics 309 Chapter 18: Ten Steps to Build a Predictive Analy tic Model 319 Index 331

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InhaltsangabeIntroduction 1 Part I: Getting Started with Predictive Analytics 5 Chapter 1: Entering the Arena 7 Chapter 2: Predictive Analytics in the Wild 19 Chapter 3: Exploring Your Data Types and Associated Techniques 43 Chapter 4: Complexities of Data 57 Part II: Incorporating Algorithms in Your Models 73 Chapter 5: Applying Models 75 Chapter 6: Identifying Similarities in Data 89 Chapter 7: Predicting the Future Using Data Classification 115 Part III: Developing a Roadmap 145 Chapter 8: Convincing Your Management to Adopt Predictive Analytics 147 Chapter 9: Preparing Data 167 Chapter 10: Building a Predictive Model 177 Chapter 11: Visualization of Analytical Results 189 Part IV: Programming Predictive Analytics 205 Chapter 12: Creating Basic Prediction Examples 207 Chapter 13: Creating Basic Examples of Unsupervised Predictions 233 Chapter 14: Predictive Modeling with R 249 Chapter 15: Avoiding Analysis Traps 275 Chapter 16: Targeting Big Data 295 Part V: The Part of Tens 307 Chapter 17: Ten Reasons to Implement Predictive Analytics 309 Chapter 18: Ten Steps to Build a Predictive Analytic Model 319 Index 331

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