You're not imagining it. People are getting ruder. And this is a serious problem. The book that inspired the iTunes Top Ten podcast

Did you know that evenonerude comment in a life and death situation can decrease a surgeons performance by as much as 50%? That we say we dont want rude politicians, but we vote for them anyway? Or that rude language can sway a jury in a criminal case?

Bestselling writer and broadcaster Danny Wallace (Yes Man, Awkward Situations For Men), is on a mission to understand where we have gone wrong. He travels the world interviewing neuroscientists, psychologists, NASA scientists, barristers, bin men, and bellboys. He joins a Radical Honesty group in Germany, talks to drivers about road rage in LA, and confronts his own online troll in a pub.

And in doing so, he uncovers the latest thinking about how we behave, how rudeness, once unleashed, can spread like a virus and how even one flippant remark can snowball into disaster.

As insightful and enthralling as it is highly entertaining,F*** You Very Much*is an eye-opening exploration into the worst side of human behaviour.

"A cry for human decency deliciously hilarious. I politely encourage you to read this book. Immediately." Adam Grant author ofOriginals, Give and Take, Option B

*This book was originally published under the title,I Cant Believe You Just Said That. But we decided it just wasnt rude enough...

Danny Wallace is aSunday Times-bestselling author who lives in London. His first book,Join Me, was described as a word-of-mouth phenomenon byThe Booksellerand one of the funniest stories you will ever read by theDaily Mail. His second book,Yes Man in which he decided to say Yes to everything became a hugely successful film with Jim Carrey in the lead role.

His column inShortListmagazine reaches more than 1.3 million readers weekly. He was the PPA Columnist of the Year 2011 and the Arqiva Radio Presenter of the Year 2012 for his work as the host of the triple Sony Award-winning Xfm Breakfast Show with Danny Wallace.GQmagazine has called him: One of Britains great writing talents.

www.dannywallace.com