This book gathers selected theoretical and empirical papers from the 29th Eurasia Business and Economics Society (EBES) Conference, held in Lisbon, Portugal. Covering diverse areas of business and management in various geographic regions, it highlights the latest research on human resources, management and marketing, among other topics. It also includes related studies that address marketing and management-relevant aspects such as the impact of supervisor support on employee performance through work engagement, the standardization of global logistics business operations, elements to support long-term B2B communication, and omni-channel strategies in the Marketing 4.0 paradigm.

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Mehmet Huseyin Bilgin is a Professor at Istanbul Medeniyet University (Turkey). He has also held several visiting faculty positions at Indiana University-Purdue University Indianapolis (IUPUI, USA), Jacksonville University (USA), Zagreb University (Croatia), and Nanyang Technological University (Singapore). Prof. Bilgin has published many articles in reputable international journals and is the Associate Editor of the Eurasian Economic Review (Springer). He is the founder and current Chairman of the Istanbul Economic Research Association, and is the founder and current Vice President of the Eurasia Business and Economics Society (EBES, Turkey). He has also been active as a consultant in several institutions, as a newspaper columnist, and featured in several television programs.Hakan Danis is the Vice President of the Eurasia Business and Economics Society (EBES) and Director in the Credit Strategies Group at the Mitsubishi UFJ Financial Group (MUFG) (USA). He has previously worked at the Spanish multinational global bank Banco Bilbao Vizcaya Argentaria (BBVA) in the USA as a Senior Economist. He is one of the founders and first President of the EBES. He has published articles in many leading economics and finance journals and currently serves as the Managing Editor of Eurasian Economic Review (Springer). He served as the guest editor at the Emerging Markets Finance & Trade and Singapore Economic Review, and has published several academic books. His current research and teaching interests include monetary policy, nonlinear applied time series, risk management in financial institutions, and macroeconomics. He holds a PhD degree in economics from Terry College of Business at University of Georgia (USA).Ender Demir is an Associate Professor of Finance at Istanbul Medeniyet University (Turkey). Dr. Demir is the founder and conference coordinator of the Eurasia Business and Economic Society (EBES). He serves as the Associate Editor of the Eurasian Business Review (Springer), and as a Subject Editor of the Journal of Multinational Financial Management. He has published his research in peer-reviewed international journals such as the Annals of Tourism Research, Emerging Markets Review, Finance Research Letters, and Journal of International Financial Markets, Institutions and Money. His research interests are in corporate finance, cryptocurrencies, financial economics, and tourism economics. Sofia Vale is an Assistant Professor at Iscte-Instituto Universitário de Lisboa (Portugal) where she has specialized in macroeconomics. She has published her research in international peer-reviewed journals such as Empirical Economics, Annals of Economics and Finance, Journal of Economic Studies, and Economic Modelling. She is a member of the International Editorial Board of Panoeconomicus. Her research interests are in monetary policy, inequality and households finance.