Essay from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2.5, language: English, abstract: Brand is not a new term for many of us. Whenever something has to be bought one looks for good stuff or good service provider. People who have capacity to pay little more for the same product look for Branded products or services. The word Brand is misunderstood as products or services which are better than the rest. There might be companies who are not Brands but have better product and services. But the market reach of Brands is more as they are constantly trying to reach us and leave an impression on us. So when you plan to buy some product or service, the first thing that comes in mind is Branded stuff. This is how Brands live with us in our minds and our lives. The term Brand is supposed to have roots back in 950 AD. A hot burned wooden stake has been first called Brand in 950 AD. 'To brand' means to 'make an indelible mark of ownership', especially with a hot stake or iron and this verb usage has been known since the Middle Ages and is clearly derived from the earlier name. Branding earlier was a marketing strategy to stay ahead in competition especially to differentiate among big players and small ones. Previously usage and quality of products and services were shown and communicated much more than they were worth of. When advertisement used to come for Vicks Action 500, a person was shown being troubled with cough and cold. Just taking one tablet of Vicks Action 500 cured him and he was happy. In current time advertisement strategy Other Reads by the Author The Trial of Hope (Amazon) An Alien Land (Kobo) 2 Moms (Kobo) Unfolding Disaster (Kobo) Walk to School (Kobo) 51 Points in Raising Awesome Kids (Kobo) Organic IT Infrastructure Planning and Implementation (Amazon) Grin Books Positive Employee Recruitment and Retention Vital for Organizations Digital India Mission. Implications on Social Inclusion and Digital Citizenship Cloud Computing. DDoS, Blockchain, Regulation and Compliance Organic eLearning (OE-Learning) The Way of Prime Minister Narendra Modi's Leadership Feasibility Study between Continuous Adaptive Risk and Trust Assessment and Organic Networks I am my supervisors slave: Supervisor subordinate relationship is vital for organizational efficiency Brands and their Shockvertisement Strategies The Future of Blockchain in Banking Social Media Marketing: Authors Quandary Decoded (Amazon)

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Manisha Kumari Deep, Ph.D. an Independent thinker, Avid reader, Writer (fiction and non-fiction), Director (Green Gyaanam) and Ex-Faculty has more than a decade of diversified experience. She has around 50 publications existing in journals, conferences, e-books, books and as articles. She has a collection of more than 200 books at her home and loves to read for her kid. Recent Releases are "The Trial of Hope" on Amazon and "An Alien Land" on Kobo. Upcoming: "Conquering Emotions" and "2 Moms". Other Reads An Alien Land 51 Points in Raising Awesome Kids Organic IT Infrastructure Planning and Implementation Positive Employee Recruitment and Retention Vital for Organizations Digital India Mission. Implications on Social Inclusion and Digital Citizenship Cloud Computing. DDoS, Blockchain, Regulation and Compliance Organic eLearning (OE-Learning) The Way of Prime Minister Narendra Modi's Leadership Feasibility Study between Continuous Adaptive Risk and Trust Assessment and Organic Networks I am my supervisor's slave: Supervisor subordinate relationship is vital for organizational efficiency Brands and their Shockvertisement Strategies The Future of Blockchain in Banking