An evaluation of what the National Youth Service Corps (NYSC) members community perceives as their support needs in Tackling Poverty in Nigeria and How to Persuade Policy Makers using Social Marketing Techniques? This research examines what the National Youths Service Corps members community perceives as their support needs in Nigeria in tackling poverty. It also investigates the process of leveraging policymaking, using social marketing techniques. It seeks a deeper understanding of the poverty elimination processes: not only within a Nigerian national context, but the findings could also benefit the sub-Saharan Africa and beyond. It seeks an inclusive approach to policy formulation driven by involving young people and community organisations.

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Dr Ebikinei Stanley Eguruze is an Associate Professor in Marketing, American University for Leaders (AUL), London, UK. He received his PhD in Marketing from Cardiff Metropolitan University,UK, on Tackling Poverty, using Social Marketing Techniques. He was formerly of the School of Marketing, Niger Delta University, Bayelsa State, Nigeria.