The handbook 'Product Ownership' presents modern product management in marketing in all its important facets. The standard work is now available in its eighth edition. It still follows the guiding principle of demanding practical orientation with a detailed content structure, numerous illustrations and many case studies. The target readership is made up of newcomers to the subject matter, career starters, students and participants in ambitious further education.

Hersteller:
Duncker & Humblot GmbH
Anne Fiedler
[email protected]
Carl-Heinrich-Becker-Weg 9
DE 12165 Berlin