The successful product launch is a central anchor in marketing work. All contents are clearly structured, with illustrations and examples throughout. The style is pragmatic, but systematically well-founded.The target group are students at universities/Universities of Applied Sciences, marketing and product managers as well as career changers from other domains.

Hersteller:
Duncker & Humblot GmbH
Anne Fiedler
[email protected]
Carl-Heinrich-Becker-Weg 9
DE 12165 Berlin

Leseprobe